9.00 - 9.30
Opening Remarks
Paolo Panerai
(Editor in Chief and Ceo, Class Editori)
Mario Boselli
(Chairman, Camera Nazionale della Moda Italiana)
James Rutter
(Head of Special Reports in Europe, WSJE)
Giovanni Terzi
(Councillor with Responsibility for Production Activities, Fashion, Design and Events for the Milan Municipal Authority)

9.30 - 9.40
Overview
Michele Tronconi
(Chairman, Sistema Moda Italia)

9.40 - 10.30
Inventing, Revamping and Renewing the Brand
Matteo Marzotto
(Chairman, Vionnet)
Franco Pené
(Chairman, Gibò)
Fabio Foschi
(Ceo, Piacenza Cashmere 1733)
Nerio Alessandri
(Founder and Chairman, Technogym)

10.30 - 11.10
Ceo Talks: How We Changed (part 1)
Manfredi Lefebvre d’Ovidio
(Chairman and Ceo, Silversea Cruises)
Mounir Moufarrige
(Ceo, Emanuel Ungaro)
Davide Traxler
(Ceo, Chopard Italia)
Vittorio Missoni
(Ceo, Missoni)

11.10 - 11.30
Coffee Break

11.30 - 12.15
Ceo Talks: How We Changed (part 2)
Diego Della Valle
(Chairman and Ceo, Tod’s)
Andrea Guerra
(Ceo, Luxottica)
Michele Norsa
(Ceo and Group Managing Director, Salvatore Ferragamo)
Maurizio Tamagnini
(Head of Southern Europe for Corporate and Investment Banking, Bank of America Merrill Lynch)

12.15 - 13.00
New Customers, New Needs, New Marketing
Rémy Gomez
(Chairman and Ceo, BPI-Beauté Prestige International)
Brunello Cucinelli
(Chairman and Ceo, Brunello Cucinelli)
Fabrizio Danna
(Chairman, Batrax)
Roberto Colombo
(Chairman, Lanificio Colombo)

13.00 - 15.00
Light Lunch

15.00 - 16.15
Distribution: A World Tour of Opportunities
Jim Gold
(Chairman and Ceo, Bergdorf Goodman)
Sanjay Kapoor
(Managing Director, Genesis Colors & Genesis Luxury)
Tatiana Souchtcheva
(Ceo, Società Italia)
Steve Sadove
(Chairman and Ceo, Saks Inc.)
Stefano Beraldo
(Ceo, Gruppo Coin)
Beppe Angiolini
(Chairman, Camera Italiana Buyer Moda)
Pier Francesco Nervini
(Ceo, Global Refund Italia)
Domenico Girardi
(Coo, Fiera di Vicenza)

16.15 - 16.30
The Icon: Style Power
Jean Paul Gaultier
(Chairman & Designer, Jean-Paul Gaultier and Creative Director Hermès)

16.30 - 16.55
The Designers’ View: Dressing the New Generation
Giambattista Valli
(Designer, Giambattista Valli)
Alessandro Sartori
(Creative Director, Z Zegna - Ermenegildo Zegna)

16.55 - 17.15
Web & Mobile Luxury: Real or Still Virtual?
Jacques Antoine Granjon
(Ceo and Co-founder, Venteprivée.com)
Alberto Bevilacqua
(Carrier Relationship Director, RIM - BlackBerry Italia)

17.15 - 17.35
Quality: Niches vs. Big Numbers
Nazzario Pozzi
(Managing Director, Hugo Boss Italia)
Luca Trabaldo Togna
(Chairman, Trabaldo Togna and Saint Andrews)

17.35 - 17.45
Real Estate: Key Locations
Mark Burlton
(Partner Cross Border Retail, Cushman & Wakefield)

17.45 - 18.35
Finance: Looking ahead with Holdings, Private Equity and IPO
Matteo Cordero di Montezemolo
(Ceo, Charme Investments)
Stefano Sassi
(Ceo, Valentino Fashion Group)
Davide Colangelo
(Chairman, Athena Consorzio)
Paola Durante
(Director Investment Banking Division and Head of the Corporate Broking Italy, Bank of America Merrill Lynch)
Riccardo Bruno
(Partner Luxury Goods, Clessidra)
Luca Peyrano
(Head of Continental Europe Primary Markets, London Stock Exchange Group)

18.35 - 18.45
Closing Remarks