Moderators:
Andrea Cabrini
(Managing Editor Class CNBC)
Gabriele Capolino
(Editor and Associate Publisher, Class Editori Spa)
Claudia Pensotti
(Class Life)

9.00 – 9.20
Opening Remarks
Paolo Panerai
(Editor in Chief and CEO, Class Editori)
Alberto Grando
(Dean, SDA Bocconi)

9.20 – 9.50
The Macroeconomic Scenario and its Impact on the Industry
Mario Boselli
(Chairman, Camera Nazionale della Moda Italiana)
Fabrizio Onida
(President, Cespri, Università Bocconi)
Andrea Pellegrini
(Chairman of EMEA Public Sector & Head of Investment Banking Italy, Merrill Lynch)

9.50 – 10.00
Regione Lombardia Supporting the Leadership
Giovanni Bozzetti
(President, Comitato Lombardia per la Moda)

10.00 – 10.30
A Global Entrepreneur’s View
Diego Della Valle
(Chairman and CEO, Tod’s Spa)
Franco Cologni
(Director, Compagnie Financière Richemont SA and Chairman, Cologni Foundation for Artistic Craft Professions)

10.30 – 10.35
Value and Brand-driven Consumers, Two Business Models in Evolution
Salvo Testa
(Platform Leader, Piattaforma Moda, SDA Bocconi)

10.35 – 11.15
How the Business Model Changes for Value-driven Consumers
Sergio Loro Piana
(CEO, Loro Piana)
Michele Norsa
(CEO, Salvatore Ferragamo Spa)
Karl Heinz Salzburger
(CEO, VF International)
Erica Corbellini
(Piattaforma Moda, Lusso & Lifestyle SDA Bocconi)

11.15 – 11.35
Coffee Break

11.35 – 12.10
The Designers’ View
Tommy Hilfiger
(Founder, Tommy Hilfiger Group)
Maria Luisa Frisa
(Director, Corso di Laurea in Design della Moda, Università Iuav di Venezia)
Tommaso Aquilano e Roberto Rimondi
(Designers, Gianfranco Ferré Spa)

12.10 – 12.20
A business model for Brand-driven consumers
Stefania Saviolo
(Director Mafed, Piattaforma Moda Lusso & Lifestyle, SDA Bocconi)

12.20 – 13.00
Focus on India
Mehul Choksi
(Chairman and CEO, Gitanjali Group, India)
Sumeet Nair
(Principal, Delhi Fashion Week, India)
Dilip Kapur
(Founder and President, Hidesign, India)
Massimo Carraro
(CEO, Morellato Spa)
Luca Ferro
(Office Manager, Value Partners Mumbai)

13.00– 14.30
Lunch

14.30 – 15.15
Focus on China
Giancarlo Di Risio
(CEO, Gianni Versace Spa)
Paolo Fontanelli
(CEO, Furla Spa)
Carlo Addis
(Partner di A Consulting Co. Ltd (H.K.))
Lino Fornari
(Chairman, Fornari Spa)
Gaetano Sallorenzo
(CEO, Fashion Box Industries Spa)
Billy Yan Yu Ngok
(Chairman, Hembly International Holdings Limited, China)

15.15 – 16.10
Focus on Russia
Mikhail Kusnirovich
(Founder & Chairman, Bosco di Ciliegi Group, Russia)
Carlalberto Corneliani
(Chairman and CEO, Corneliani Spa)
Paolo Gerani
(CEO, Gilmar Spa)
Mathias Facchini
(CEO, Swinger International Spa)
Kira Plastinina
(Head Designer, Kira Plastinina Fashion Company)

16.10 – 16.30
Coffee Break

16.30 – 17.00
Focus on the Middle East
Gianni Castiglioni
(CEO, Marni Srl)
Gianluca Isaia
(Executive Vice President, Isaia & Isaia Spa)
Lorenzo Braccialini
(Marketing Manager, Braccialini Srl)

17.00 – 17.15
Latest News from USA
Tracey Lehane
(Commercial Director, Wall Street Journal Europe)
Eraldo Poletto
(President, Strategic Development & International Business, Brooks Brothers)

17.15– 18.20
How to Finance Growth and Improve Productivity
Paola Durante
(Director, Head of Merrill Lynch Corporate Broking Italy Merrill Lynch)
Marco De Benedetti
(Managing Director, Carlyle Group)
Giovanni Burani
(CEO, Mariella Burani Fashion Group Spa)
Brunello Cucinelli
(Chairman and CEO, Brunello Cucinelli Spa)
Fabio Canali
(CEO Lectra Italia Spa)
Suzanne Basini
(CEO, Franzi 1864)
Barbara Rovetta
(Professor of Corporate Finance, SDA Bocconi)

18.20 – 18.30
The Designers’ View

18.30 – 19.00
General Discussion
Closing Remarks